It is a cold reality. The Super Bowl Polar Bears have been iced. One might think the Bears (no, not from Chicago) lost their commercial spot due to the struggling economy. But, according to Coca Cola (who markets the ads) … the bear commercials were just too … passive.

I would guess that there was no family dysfunction, nudity, adultery, people being taken out by assault rifles, foul language, no explicit sexual scenes, no autopsies being performed … nope … just too serene and passive for Coca Cola’s Super Bowl audiences.

So here’s the tip of the iceberg. Coca Cola is replacing the bears with cowboys, badlanders and showgirls … yep … all in one commercial. The commercial places them in the desert, were they see a giant cold frosty bottle of Coke. The battle to get to the Coke is on and the race begins. Sounds like a 15 second “take” on a Sunday night reality show … but whatever.

Coca Cola has made the polar bear demise more … bearable … by getting consumers involved. Consumers will be able to use Facebook, Twitter, and any other social media networks they can come up as a way to interact with the characters and sabotage their least favorite team. Here is a link to a site where consumers can vote on who they want to eventually win the race … . The winner will be revealed at the end of the game.

I can already see it now. Family and friends are sitting around the T.V. at the end of the game … the commercial comes on … the end is revealed … and then one can hear someone proudly say …. “I voted for that ending.” Suddenly, Super Bowl 2013 is forgotten, and everyone else in the room looks … in “shock and awe” … up with new-found respect for that person.

Coca Cola … I care barely wait.

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